John Hancock Observatory now “360 Chicago”

While it’s not the tallest building in Chicago, the John Hancock Center has certainly made a name for itself. Visitors from all around the globe flock to Chicago to fly up 1,000 feet in 40 seconds to the Observatory in the fastest elevator in the world.

However, this spring, the John Hancock Observatory will be undergoing a name change to match a multi-million dollar renovation that’s already in the works. As of March, the John Hancock will become 360: CHICAGO. Of course, a new tag line is also in order. The new tagline will be “Best Views. All Around,” which the observatory’s management company has said reflects the panoramic vista that awaits you when you step off the elevator on the 94th floor.

However, the name change is just beginning of the upgrades. The 45-million dollar renovation to be completed by the end of April is anticipated to bring visitors an all-new vibrant experience to rival the infamous glass observation box known as “The Ledge” at SkyDeck Chicago . Rumor has it that the renovations will enhance views, so that visitors will be able to see even more from the top of the building. Already, guests can see up to 80 miles and four states away and take a thrilling walk on the city’s only open-air sky-walk—discovering first-hand hand why they call Chicago the “Windy City.” We can only imagine what these folks have up their sleeves for the future!

You can find out for yourself with a trip to Chicago and John Hancock Observatory Discount Tickets, available through Smart Destinations. Don’t stop with the Observatory— you can also visit many other top Chicago attractions with a Go Chicago Card or Go Select Chicago pass. Compare the view with the SkyDeck Chicago or spend some time on the ground visiting world-class museums like the Field Museum, the Shedd Aquarium, and the Museum of Science and Industry.

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