Management Team


Ted Stimpson, Chief Executive Officer

Ted is responsible for setting overall strategy and coordinating the resources necessary to execute it successfully.

He has over a decade of experience scaling existing organizations. He most recently served as CEO of Imagitas for 6 years where he delivered double digit topline growth and significant margin expansion (EBITDA grew 75%). During his tenure at Imagitas, Ted also developed the nation’s leading consumer-facing internet property servicing the moving life stage ( For 3 years prior to becoming CEO, Ted held various Sales leadership positions (including SVP of Sales) and grew revenue by $40 million.

Ted earned a BA from Harvard University and an MBA from The Wharton School. He currently serves on the Board of Trustees for The Noble and Greenough School and is a member of YPO New England. Ted lives in Weston with his wife and three children.


Cecilia Dahl, President and Founder

A travel industry veteran, Cecilia is leading the charge in Smart Destinations’ consumer product expansion, overseeing all attraction partnerships day-to-day field operations and strategic distribution relationships both domestic and International. Prior to founding Smart Destinations, Cecilia developed innovative travel packages throughout the world and was responsible for a $30 million line of business for Collette Vacations, one of the largest and most successful travel wholesalers in the United States. Prior to that, she spent six years at Saga Holidays, a travel company specializing in programs for travelers aged 50 and over. Cecilia was named one of Boston Business Journal’s Top 40 Executives under 40 in 2005. Cecilia is an active volunteer and New England e–Council member for the National Foundation for Teaching Entrepreneurship. She is a member of the advisory board for Ataway Exchange (formerly TravelCom) a board member of the “Executive Girfriends Group” where she heads up the NextGen Leaders program, a mentorship program for young women in business. Cecilia is a seasoned public speaker and regularly speaks at industry conferences and events. She is also an active fundraiser for the Leukemia and Lymphoma Society including participation several Team in Training events. Cecilia holds a degree in Leisure Management and Tourism from University of New Hampshire.


Matt Higgins, Chief Technology Officer

Matt oversees all aspects of the Smart Destinations technology network across North America, enabling attraction partners and consumers to benefit from the company’s smart card platform. Matt also is responsible for the technical infrastructure behind Smart Destinations Web presence. He has more than 10 years experience working at a range of technology-oriented startups such as, Performaworks (purchased by Workscape) and BlueSocket. Matt was also an early practitioner in the Software as a Service (SaaS) field working across industries with multiple Fortune 500 companies. Matt holds a MS in Computer Science from Northeastern University.


Rob Cartwright, Chief Financial Officer

In his role as CFO, Rob is responsible for the financial, legal and administration functions at Smart Destinations. Rob has over 14 years experience working in financial roles at companies including (acquired by Infospace), Hyperknowledge, and Cahners Business Information. Rob holds a Bachelor of Science degree in Accounting from Providence College and an MBA in Finance from Bentley College.