The Go Orlando Card site has a completely new look. The old site has been replaced with a new site that offers a number of improvements for customers.
First, the site has been folded in under a new top navigation bar that allows customers see all of the Go Cards and Explorer Passes offered by Smart Destinations. Previously, each Card had its own separate site which meant most customers were not even aware they could get Cards in other destinations across North America.
Second, more information has been placed at customers’ finger tips. They can learn how the card works, where it is accepted, read reviews by other customers, and see all the VIP extras on the same page.
Images and descriptions have been upgraded, navigation streamlined and improved, and other changes have also been made to the site to help customers plan their trip and get the right Card.
Smart Destinations reports that demand for the company’s attraction passes has not only been strong, but actually accelerating in 2009 as more and more people are looking to travel smarter. The fact that Go Cards and Explorer Passes let people into the top museums, tours, and attractions for a single money saving price makes sense in any economy. The expectation is the new site will further contribute to strong growth.