New Offering Says “Build Your Own Ticket” to the Best Things to Do in Top Travel Destinations

Boston, MA — Smart Destinations, the company behind Go City Cards and Explorer Passes, announces the launch of a unique new capability to help travelers see and do what they want for less. Using www.BulidYourOwnTicket.com, travelers to six top U.S. travel destinations can create their custom ticket to the museums, tours, and sights they plan [...]




Boston, MA — Smart Destinations, the company behind Go City Cards and Explorer Passes, announces the launch of a unique new capability to help travelers see and do what they want for less. Using www.BulidYourOwnTicket.com, travelers to six top U.S. travel destinations can create their custom ticket to the museums, tours, and sights they plan to visit AND save money in the process.

Travelers simply go to www.BuildYourOwnTicket.com and select from as many as 45 different sights and activities in a destination and add it to their customized card. The list of their choices shows a constantly updated price so the traveler sees their savings compared to buying tickets individually. The more that is added to the card, the more the savings increase. Upon check-out, the list is used to create a credit-card sized smart card which acts as a ticket to each of the desired admissions. The card is shipped to the customer and who then can present the card at each of his or her chosen museums and sights, the card gets swiped, and in they go. There is nothing further to pay as the cost of the admission is already covered by the price of their card.

This new capability is available in Boston, Chicago, Maui, Miami, New York City and Oahu, with more destinations on the way.

“The value behind all our products is to save customers time and money while vacationing,” said Cecilia Dahl, founder and President of Smart Destinations. “We already offer sightseeing passes that give travelers a lot of flexibility and savings across 14 destinations. This new approach is just another way to empower the traveler to see and do what they want for less. People are accustomed to that with flights and hotels. Smart Destinations makes it clear the opportunities don’t end there.”

Dahl noted that Smart Destinations already had most of the building blocks: “We have our ticketing network in place at over 400 of the top U.S. museums, activities, and tours. Our Smart Cards are programmable. We have guide books.” She continued, “While we needed to adapt all three, once we added an online configurator that travelers could use to build their own tickets, the final piece was in place.”

The attractions available for inclusion on a Custom Explorer Pass include such must-see sights as The Empire State Building, The Metropolitan Museum of Art, the Miami Seaquarium, SkyDeck Chicago, The Field Museum, Plymouth Plantation, Boston’s Museum of Science and over 100 more – even surfing lessons on Maui. To get full details and to start to build your own ticket, see www.BuildYourOwnTicket.com.

About Smart Destinations

Smart Destinations is the premier provider of unlimited admission sightseeing passes in 15 major North American travel destinations from Oahu to Boston. The Smart Destinations’ ticketing system encompasses over 425 museums, attractions and tours, aggregating them in each destination onto fixed price, multi-admission products, resulting in up to 50% savings compared to buying separate tickets. The combination of savings and convenience has resulted in 94% customer satisfaction as measured by 3rd party research and helped the company rank 78 on Inc. Magazine’s 2008 list of the 500 fastest growing companies. Distributed through major travel services in 25 countries as well as on the Web, Smart Destinations’ products are a “trusted companion” for the best a destination has to offer at an unbeatable price point. For more information on the company and its products, visit www.smartdestinations.com.