New York City Explorer Pass™ offering travelers admission to New York’s top tourist attractions

April 2, 2007 — Just in time for millions of tourists to descend on New York for the busy summer travel season, visitors will have a new option for catching the city’s premier attractions, from The Metropolitan Museum of Art to the Top of the Rock™ Observation Deck. New York City Explorer Pass opens for [...]




April 2, 2007 — Just in time for millions of tourists to descend on New York for the busy summer travel season, visitors will have a new option for catching the city’s premier attractions, from The Metropolitan Museum of Art to the Top of the Rock™ Observation Deck.

New York City Explorer Pass opens for sale on April 4, 2007. This follows the resounding success of the sister product line known as the Go Visitor Card™, currently available for use in 10 cities across the country, including Boston, Chicago, San Diego, Oahu, and others. The pass is the latest addition to a family of attraction passes offered by Smart Destinations, the premier provider of attraction passes in top U.S. travel destinations. The pass allows visitors to select from a list of 15 top attractions and gain admission to their choice of any three or five of those attractions.

The “five choice” pass is offered at a low introductory rate of $99 per Adult and the “three choice” pass will intro at a low $65 per Adult. The pass is valid for up to 30 days once used at any attraction, so locals and visitors alike can benefit from the flexibility. It also includes savings of 10-50% on Broadway theater tickets, Madame Tussauds NY, souvenir shopping, and more. Like its sister “Go Visitor Card”, the New York City Explorer Pass is accompanied by a free full-color pocket sized guidebook with detailed information concerning included attractions, special offers, helpful hints and maps to the city.

“New York City Explorer Pass allows travelers the opportunity to move about New York at their leisure and enjoy all of the things they want without feeling rushed. Best of all, we have packed the product with only the best and most-popular tourist attractions, so first time visitors to the city will know that they are getting a quality New York experience. There is no hassle of tear-out coupons or the need to carry cash.” said Cecilia Dahl, president of Smart Destinations.

Dahl said that the New York City Explorer Pass was designed to appeal to a variety of interests and ages. “Whether you want to see one of the nation’s top museums, take a sightseeing bus tour or cruise, or see the Empire State Building from Top of the Rock, New York’s premier observation deck, the New York City Explorer Pass has something for you. You can even skip the line at some of the most visited attractions, which saves you time.”

New York City Explorer Pass customers have their choice of admission to the city’s most well-known attractions, including: Statue of Liberty and Ellis Island Immigration Museum (skip the long ticket line!); Top of the Rock Observation Deck; CitySights NY 24-hour Hop-on Hop-Off Double Decker Bus Tour; Metropolitan Museum of Art (VIP admission) and access to the Cloisters; Museum of Modern Art (VIP admission); NY Waterway Tours 90-minute Skyline Cruise and City Lights Cruise; NY Water Taxi’s Gateway to America Cruise and 2-day Hop-on Hop-off water taxi; NBC Studio Tour; Rockefeller Center Tour; On Location Tours’ Sex and the City Hotspots Bus Tour, New York TV and Movie Spots Bus Tour, and Central Park Movie Sites Walking Tour; and Woodbury Common Premium Outlets Day Trip. With over 15 fun attractions to choose from and explore, there are hundreds of attraction combinations that will save the customer money over buying tickets directly at the ticket gate.

New York City Explorer Pass sets itself apart from other New York attraction passes by offering customers 30 days to enjoy their selected admissions, so they can experience the excitement of New York without rushing from attraction to attraction. It is also currently the only pass to include admission to a Hop-on Hop-Off Double Decker Bus Tour, The Metropolitan Museum of Art (VIP admission) and Top of the Rock Observation Deck with superior views of Central Park and the Empire State Building. And in some cases, they can even skip the ticket line!

In addition to included admissions, New York City Explorer Pass customers receive 2-for-1 admission to Madame Tussauds NY wax museum (a $31 value!), 40% savings on the Sopranos Sites Bus Tour by On Location Tours, 25% savings on top-quality souvenirs at The Library Shop at the New York Public Library, 10% savings on Broadway Theatre tickets and more. Visitors simply take the pass and free accompanying full-color guidebook and hit the town, with their choice of admission to the city’s best attractions.

Visitors can purchase the New York City Explorer Pass online atwww.ExplorerPass.com/newyorkcity or through any of Smart Destinations global distribution partners. In addition, the pass will be marketed as a valuable add-on for meeting and convention delegates. Smart Destinations is also marketing the New York product internationally, with a full-time sales office in London and representatives selling the product in Australia, Ireland, France, Germany, the Benelux countries, Japan, Korea, and other countries across the globe.

New York is the eleventh U.S. city to feature a Smart Destinations attraction pass. The Go Boston™ Card debuted in 2003, and the Go San Francisco™ Card launched in 2004. The rapid success of those products attracted the attention of Zon Capital Partners and North Hill Ventures, the venture arm of Capital One, with investments supporting expansion into Chicago, San Diego, Orlando, Seattle, Los Angeles, Miami, Oahu and soon Maui. Attraction partners appreciate the pass’s customer tracking record, the ease in Smart Destinations’ advanced paperless technology, with ongoing, detailed reports about usage and automatic, on-time payment, and its global distribution networks in more than 25 countries.

Smart Destinations At A Glance:

  • Launched Go Boston™ Card in 2003, Go San Francisco™ Card in 2004, followed by 10 additional cities in 2005, 2006 and most recently New York City, Blue Ridge, and Maui in 2007.
  • More than 1,000 distribution partners and affiliates in over 25 countries, including Virgin Holidays, American Airlines Vacations, Southwest Vacations, The Mark Travel Corporation, National Leisure Group, and major online tour operators such as Expedia, Travelocity, Viator, Orbitz and more.
  • Recipient of more than $7.5 M investment from North Hill Ventures, the venture investment arm of Capital One and Zon Capital Partners, a private venture capital firm.
  • Cecilia Dahl, President and founder, is an industry veteran of the wholesale travel business, formerly with Collette Vacations. Kevin McLaughlin, CEO and founder, is a veteran entrepreneur with experience in marketing and product management for high tech products.

New York City Explorer Pass At A Glance:

  • The product is a single, easy-to-carry smart card used as a ticket for the customer’s choice of admission to any 3 or 5 attractions. The pass eliminates the need for paperwork and coupons.
  • Pass is valid for 30 days, so customers do not need to rush from attraction to attraction.
  • The only New York attraction pass to include a Hop-on Hop-off Double Deck Bus Tour, Metropolitan Museum of Art VIP admission, and Top of the Rock™ Observation Deck with views of the Empire State Building.
  • Accompanying guidebook lists the participating attractions, and shops and restaurants that offer exclusive value savings, as well as fun tips and detailed maps.
  • “Five Choice” Adult pass intros at $99; “Three Choice” Adult pass intros at $69.
  • Central voucher redemption locations for those traveling on packages, and key tourist destination points of sale.

About Smart Destinations

Headquartered in Boston, MA with locations throughout North America, Smart Destinations is the premier provider of unlimited admission attraction passes in 15 major North American travel destinations from Oahu to New York City. Smart Destinations’ Go Cards and Explorer Passes offer pre-paid access to over 425 museums, attractions, and tours for one fixed price. The combination of savings and convenience has resulted in 94% customer satisfaction as measured by 3rd party research and helped the company rank 78 on the Inc 500 list of fastest growing companies. Distributed through major travel services in 25 countries, corporate HR departments and their vendors, as well as on the Web, Smart Destinations’ products are a “trusted companion” for the best a destination has to offer at an unbeatable price point.