New York Explorer Pass Adds Attractions, Increases Savings

New York, NY — From Madison Square Garden to Madame Tussauds Wax Museum, the New York City Explorer Pass features several of New York City’s best tourist attractions, allowing visitors to mix and match attractions and customize their vacation. With the addition of twelve exiting new attractions and the option of choosing 3, 5, or [...]




New York, NY — From Madison Square Garden to Madame Tussauds Wax Museum, the New York City Explorer Pass features several of New York City’s best tourist attractions, allowing visitors to mix and match attractions and customize their vacation. With the addition of twelve exiting new attractions and the option of choosing 3, 5, or 7 attractions, the pass now offers even more convenience and flexibility in this credit card-sized smartcard.

When Smart Destinations launched the New York City Explorer Pass in the spring of 2007, the pass featured over a dozen top tourist attractions including the NBC Studio Tour, Top of the Rock™ Observation Deck, and the Metropolitan Museum of Art. Now the roster of attractions has more than doubled to include such favorites as the American Museum of Natural History, Guggenheim Museum (available in April, 2008), Madame Tussauds New York, Radio City Music Hall Stage Door Tour, Madison Square Garden, Bike and Roll Bike Tours, Lincoln Center Tour, the Whitney Museum of American Art, and the Sports Museum of America (opening in spring of 2008).

“The New York City Explorer Pass puts all of the city’s best attractions right at your fingertips,” said Smart Destinations president Cecilia Dahl. “New additions like the Madison Square Garden Tour and the American Museum of Natural History offer even more options so you can get the ultimate New York City experience. With exclusive savings at Bloomingdales, Heartland Brewery & Rotisserie, and other Manhattan retailers and restaurants, you get additional savings just for showing your pass.”

Cardholders have their choice of twenty-nine exciting attractions and can mix and match with the Choose 3, Choose 5, and Choose 7 options. The New York City Explorer Pass also allows users to skip the ticket line at several attractions, so they can spend more time exploring the city and less time waiting in line. The pass’ smart card technology makes it easy for tourists to visit a variety of attractions without spending a lot of money. Visitors can purchase the New York City Explorer Pass online at www.explorerpass.com/newyorkcity.

Smart Destinations At A Glance:

  • Launched Go Boston™ Card in 2003, Go San Francisco™ Card in 2004, followed by 10 additional cities in 2005, 2006 and most recently New York City, Blue Ridge, and Maui in 2007.
  • More than 1,000 distribution partners and affiliates in over 25 countries, including Virgin Holidays, American Airlines Vacations, Southwest Vacations, The Mark Travel Corporation, National Leisure Group, and major online tour operators such as Expedia, Travelocity, Viator, Orbitz and more.
  • Recipient of more than $7.5 M investment from North Hill Ventures, the venture investment arm of Capital One and Zon Capital Partners, a private venture capital firm.
  • Cecilia Dahl, President and founder, is an industry veteran of the wholesale travel business, formerly with Collette Vacations. Kevin McLaughlin, CEO and founder, is a veteran entrepreneur with experience in marketing and product management for high tech products.

New York City Explorer Pass At A Glance:

  • The product is a single, easy-to-carry smart card used as a ticket for the customer’s choice of admission to 3, 5, or 7 attractions. The pass eliminates the need for paperwork and coupons.
  • Adult Explorer Passes start at $69.99 and child Explorer Passes at $42.99 (pricing effective April 1).
  • Pass is valid for 30 days, so customers have plenty of time to savor their time in New York City without rushing.

About Smart Destinations

Headquartered in Boston, MA with locations throughout North America, Smart Destinations is the premier provider of unlimited admission attraction passes in 15 major North American travel destinations from Oahu to New York City. Smart Destinations’ Go Cards and Explorer Passes offer pre-paid access to over 425 museums, attractions, and tours for one fixed price. The combination of savings and convenience has resulted in 94% customer satisfaction as measured by 3rd party research and helped the company rank 78 on the Inc 500 list of fastest growing companies. Distributed through major travel services in 25 countries, corporate HR departments and their vendors, as well as on the Web, Smart Destinations’ products are a “trusted companion” for the best a destination has to offer at an unbeatable price point.