Smart Destinations Adds The Empire State Building Observatory To NYC Explorer Pass Offerings

Boston, MA — Smart Destinations, the company behind Go Cards and Explorer Passes, announces the addition of the Empire State Building Observatory as part of the NYC Explorer Pass. The newly-renovated visitor’s area at the Empire State Building Observatory is one of the most visited attractions for visitors to New York City and represents an [...]




Boston, MA — Smart Destinations, the company behind Go Cards and Explorer Passes, announces the addition of the Empire State Building Observatory as part of the NYC Explorer Pass. The newly-renovated visitor’s area at the Empire State Building Observatory is one of the most visited attractions for visitors to New York City and represents an important addition to the popular product.

The NYC Explorer Pass offers the ultimate in convenience, cost savings and flexibility for visitors to the city. Customers choose three, five or seven attractions at a low, pre-paid price. The pass serves as a ticket to any of the 40 participating NY attractions. Customers have the freedom to use the pass at anytime of the day or night and can take up to 30 days to use the admissions on the pass, making it ideal for out-of-towners and locals alike. The pass also provides discounts at popular restaurants and shops and the ability to skip the lines at many attractions. Each Explorer Pass also comes with a color-printed, pocket-sized guidebook full of maps, travel tips and itineraries for New York City.

“With millions of visitors from around the world, the Empire State Building is the ‘must-see’ attraction in New York City,” said Jean-Yves Ghazi, Director of the Observatory at the Empire State Building. “We have recently renovated our 86th and 102nd floor observatories with aesthetic and modernization improvements. By joining with the NYC Explorer Pass, we encourage people to get the most out of their visit to the world’s most famous office building.”

Among the top attractions included in the NYC Explorer Pass are Metropolitan Museum of Art, Top of the Rock™, Statue of Liberty and Ellis Island Ferry, and Madame Tussauds. In addition to the Empire State Building Observatory, in 2009 Smart Destinations also added a Harlem Walking Tour, Rock and Roll Hall of Fame Annex, Bodies…The Exhibition, the Museum of Sex and an entire Brooklyn section with attractions including the Brooklyn Museum, Brooklyn Botanical Gardens and more.

“Offering a product that saves the two most precious commodities of any vacation – money and time – is extremely relevant in today’s economy,” said Cecilia Dahl, founder and President of Smart Destinations. “We’re very excited to make that value proposition even stronger with the inclusion of the Empire State Building Observatory in our New York City Explorer Pass.”

The New York City Explorer Pass also includes transportation, such as the City Sights “hop-off” double-decker bus tour and other attractions including On Location’s Sex and the City Tour, NY TV and Movie Sites Tour, a Biking Tour of Central Park and a shopping tour of Soho. The pass also offers a multilingual city tour given in Spanish, German, Italian and French.

About Smart Destinations

Headquartered in Boston, MA with locations throughout North America, Smart Destinations is the premier provider of unlimited admission attraction passes in 15 major North American travel destinations from Oahu to New York City. Smart Destinations’ Go Cards and Explorer Passes offer pre-paid access to over 425 museums, attractions, and tours for one fixed price. The combination of savings and convenience has resulted in 94% customer satisfaction as measured by 3rd party research and helped the company rank 78 on the Inc 500 list of fastest growing companies. Distributed through major travel services in 25 countries, corporate HR departments and their vendors, as well as on the Web, Smart Destinations’ products are a “trusted companion” for the best a destination has to offer at an unbeatable price point.