Smart Destinations Delivers 4 Millionth Attraction Visit

Boston, MA — Smart Destinations, the company behind Go City Cards and Explorer Passes, announces their 4,000,000 visit using their pre-paid all access attraction passes. The visit was made at the San Diego Zoo using a Go San Diego Card. “We’ve only scratched the surface at overturning the way people purchase sight and attraction tickets,” said [...]




Boston, MA — Smart Destinations, the company behind Go City Cards and Explorer Passes, announces their 4,000,000 visit using their pre-paid all access attraction passes. The visit was made at the San Diego Zoo using a Go San Diego Card.

“We’ve only scratched the surface at overturning the way people purchase sight and attraction tickets,” said Cecilia Dahl, founder and President of Smart Destinations. “Most people still stand in line and pay whatever price they are charging at the ticket window. Sending 4 million visits to our partners is the beginning of a meaningful change. That’s 4 million visits where people saved money and time as well.”

To further accelerate the rate of change around how travelers visit museums, tours, and attractions, Smart Destinations recently launched the Custom Explorer Pass across most of its 14 destinations. This capability allows customers to choose exactly what attractions they want to do and see, have them built into a custom pass that costs less than buying separate tickets, and then works as an admission ticket to everything they selected.

“The Internet has dramatically expanded the possibilities around personalization and customization generally. By combining that with our ticketing platform, we’ve been able to broaden it into the travel space,” Dahl said. “Consumers have become accustomed to a “have it your way model” and our custom product allows us to offer them exactly that.”

Smart Destinations also continues to increase the number of attractions it offers in each destination. Some of the highlights added in 2010 include the SeaWorld San DiegoMadame Tussauds Hollywood, and the CN Tower in Toronto.

About Smart Destinations

Smart Destinations is the premier provider of unlimited admission sightseeing passes in 15 major North American travel destinations from Oahu to Boston. The Smart Destinations’ ticketing system encompasses over 425 museums, attractions and tours, aggregating them in each destination onto fixed price, multi-admission products, resulting in up to 50% savings compared to buying separate tickets. The combination of savings and convenience has resulted in 94% customer satisfaction as measured by 3rd party research and helped the company rank 78 on Inc. Magazine’s 2008 list of the 500 fastest growing companies. Distributed through major travel services in 25 countries as well as on the Web, Smart Destinations’ products are a “trusted companion” for the best a destination has to offer at an unbeatable price point. For more information on the company and its products, visit www.smartdestinations.com.