Smart Destinations Expands Mobile Go City Card Offerings to Los Angeles

With the vast majority of customers choosing the Instant Delivery Option when purchasing Go City Cards in other markets, Smart Destinations expands availability of mobile passes this month with a launch of the mobile Go Los Angeles Card.

Smart Destinations is pleased to announce the expansion of its popular mobile Go City Card program to the Los Angeles tourism market. The mobile Go City Card, the country’s first and only all-mobile multi-attraction pass, debuted earlier in 2013 with great success.

The launch of the virtual delivery of unlimited attraction admission passes began with a digital version of the New York Explorer Pass and expanded to the Go Chicago CardGo Boston Card, and most recently, Go San Diego Card. With the vast majority of travelers selecting the mobile Go City Card, Smart Destinations’ mobile attraction pass technology has proven to be very popular with customers and attraction partners alike. Travelers can choose the mobile Go City Card by opting for “Instant Delivery Option” upon checkout for any eligible market.

While the attractions pass industry has evolved to become increasingly valuable to American tourists in the last decade, the delivery platform for those passes has remained largely low-tech, offering the passes via paper products like vouchers or booklets.

As the tourism market has become more invested in the convenience, efficiency, and environmental benefits of going paperless, Smart Destinations has been at the forefront of mobile tech innovation. By offering a new product that combines the discount model of its existing multi-attraction admission passes with the convenience of digital delivery of a single QR code, Smart Destinations is changing the way people get and use multi-attraction passes.

“Upon seeing the tremendous success of our mobile Go City Card products in our other destinations, we are thrilled to roll out the Instant Delivery Option in Los Angeles. We’ve had more than 50% of our purchasers choose the ease and convenience of getting their money-saving multi-attraction pass instantly on their mobile phones, without having to deal with paper vouchers or shipping times,” said Kevin McLaughlin, CEO and Co-Founder of Smart Destinations. “As the world’s only provider of mobile attractions passes, we’re rolling out to as many destinations as possible as quickly as we can.”

With the new mobile Go Los Angeles Card, Smart Destinations customers will be able to visit 37 top Los Angeles attractions with the ease of scanning a single QR code on their mobile device. QR codes are a technology many people already use to shop, dine, and explore in their daily lives. The mobile Go City Card allows travelers to use that same user-friendly technology to gain admission at all the popular attractions at their travel destinations.

Visitors simply need to display the pass on a smartphone or tablet for admission to popular attractions such asUniversal Studios HollywoodMadame Tussaud’s and Pacific Park. Attraction partners also benefit from this all-digital technology, with the streamlined backend operations management provided by the mobile Go City Card technology.

“Our attraction partners are excited about the speed at which we are now able to offer passes to our customers,” said Carrie Tayloe, Regional Director for Smart Destinations. “Attractions are already seeing more visitors from our program, and the added flexibility of using a mobile pass has greatly improved the user experience.”

The mobile Go Los Angeles Card offers the same savings and flexibility as the Go Los Angeles Card, but with the convenience and eco-friendly nature of an all-digital product. Mobile Go Los Angeles Card holders will also enjoy special discounts and offers, plus a free all-digital guidebook complete with maps, directions, and insider tips. From unlimited access to amusement parks like local favorite Knott’s Berry Farm, to special discounts at LA’s most popular shopping venues, the mobile Go City Card will bring travelers the ultimate destination experience.

About Smart Destinations

Smart Destinations helps travelers enjoy more activities in their destinations for less. With its multi-attraction passes, visitors enjoy flexible purchase options, savings of up to 55% off gate prices, and the convenience of skipping the line at most popular attractions. Available online and at walk-up retail outlets, Smart Destinations passes, including Go City Cards, Go Explorer and Go Select Passes, provide admission to more than 400 attractions across nine North American destinations, including New York, Orlando, Oahu, San Diego, Chicago, Los Angeles, Miami, San Francisco and Boston. For more information visit: http://www.smartdestinations.com.