Smart Destinations Generates Record Savings for U.S. Travelers in 2010

Company’s Go City Cards and Explorer Passes saved travelers more than $5 million on sightseeing and attractions

Boston, MA  – Smart Destinations, provider of Go City Cards, the only multi-attraction passes that maximize the fun, savings and convenience of sightseeing, announced today that it saved travelers more than $5 million on sightseeing and attractions in 2010. In addition, these travelers saved an estimated $4 million on other travel expenses by leveraging the bonus shopping and dining discounts provided by Smart Destinations’ multi-attraction passes. These record figures represent the unique benefits of sightseeing with Smart Destinations’ Go City Cards and Explorer Passes. These passes are available in 14 U.S. travel destinations and provide, for one highly discounted fixed price, admission to top attractions and additional discounts on shopping and dining.

Smart Destinations is the only provider of multi-attraction passes that offer deep savings and flexible purchase options for every type of traveler. Travelers can choose from three convenient purchase options: Go City Cards, which offer unlimited sightseeing for the traveler who wants to see and do everything; Explorer Passes, which offer admission to a pre-selected number of attractions for the casual sightseer; and Custom Explorer Passes, which allow travelers to build their own highly personalized pass for exactly what they want to see and do. In 2010, Smart Destinations saved travelers more than 25% on over 1 million attraction visits.

“Travelers have long focused on saving money on airlines and hotels. Now they are realizing they can have the same type of savings on attractions,” said Cecilia Dahl, President and Founder of Smart Destinations. “Our Go City Cards are all about having fun, saving money and making memories, and this year more people than ever got to experience all of those great things with our passes.”

Smart Destinations’ data highlight the uptick in consumer interest in multi-attraction passes. Now more than ever, travelers are looking to make the most of their travel budgets, showing interest in products that offer the ability to save them money, while enhancing the overall fun and convenience of their trip.

Available online and at walk-up retail outlets, Smart Destinations’ multi-attraction passes provide admission to more than 500 attractions across 14 North American destinations, including New York City, Chicago, Oahu and San Diego. In addition, the passes offer travelers additional discounts on shopping and dining, providing extra value and benefits.

About Smart Destinations

Smart Destinations, headquartered in Boston, Mass is the premier provider of tourist attraction passes in 15 major North American travel destinations from Oahu to New York City. Smart Destinations’ Go Cards and Explorer Passes offer pre-paid access to over 500 fun things to do including museums, attractions, and tours for one fixed price. The combination of savings and convenience has resulted in over 4 million visitors, a 94% customer satisfaction and placed the company on the Inc 5000 list of fastest growing companies for the last 3 years. Distributed through major travel services in 25 countries and on the Web, Smart Destinations’ products are a “trusted companion” for the best a destination has to offer at an unbeatable price point. For more information on program participation, the company, and its products, visit www.smartdestinations.com.