Smart Destinations Continues Mobile Innovation with New Digital Go Orlando Card®

Smart Destinations releases the latest in a series of innovative mobile technology offerings, the Digital Go Orlando Card.

Smart Destinations announces the release of the Digital Go Orlando Card®, the first all-mobile Orlando attractions pass in the market. This product release is the most recent in a series of innovative mobile options from Smart Destinations, and is the final Go City Card® to be offered in digital form.

As the global tourism industry has continued to expand, wallet-friendly travel options like multi-attraction passes have become increasingly valuable to American and international tourists in the last decade. However, the delivery platform for those passes has remained predominantly low-tech, offering the passes via paper products like vouchers or booklets.

In search of a better option, Smart Destinations launched its first all-digital attractions pass in early 2013, releasing a mobile version of its best-selling New York Explorer Pass. The product rapidly proved to be a popular option among Smart Destinations’ customers, as nearly 70% of travelers opted to go digital on a future trip. Now, one year and nine destinations later, Smart Destinations offers Digital Go City Cards® for all of their markets.

Products like the Digital Go Orlando Card represent the best in mobile tech innovation for the travel industry. Combining the same great savings, flexibility, and insider benefits of Orlando attractions passes with the convenience of a mobile app, this new product simply makes exploring easier and more fun. With the Digital Go Orlando Card®, travelers have convenient access to any of Orlando’s 42 best attractions at the touch of a button or the swipe of a screen.

Visitors simply need to display the pass on a smartphone or tablet for admission to popular attractions like LEGOLAND Florida and Kennedy Space Center. Digital Go Orlando Card® holders will also enjoy special discounts and offers, plus a free all-digital guidebook complete with maps, directions, and insider tips. With this latest addition to the family of Digital Go City Cards®, Smart Destinations is changing the way people explore.

For more information on the Digital Go Orlando Card®, the greater Orlando area, and trip planning advice and other resources, visit www.smartdestinations.com/orlando.

About Smart Destinations

Smart Destinations helps travelers enjoy more activities in their destinations for less. With both mobile and physical multi-attraction passes, visitors enjoy flexible purchase options, savings of up to 55% off regular admission prices, and the convenience of skipping the line at most popular attractions. Available online and at walk-up retail outlets, Smart Destinations® passes, including Go City Cards®, Go Explorer Passes® and Go Select® Passes, provide admission to more than 400 attractions across nine U.S. destinations, including New York, Orlando, Oahu, San Diego, Chicago, Los Angeles, Miami, San Francisco and Boston. For more information visit: www.smartdestinations.com.