John Hancock Observatory now “360 Chicago”

GoCHI-hancockobservatory

While it’s not the tallest building in Chicago, the John Hancock Center has certainly made a name for itself. Visitors from all around the globe flock to Chicago to fly up 1,000 feet in 40 seconds to the Observatory in the fastest elevator in the world. However, this spring, the John Hancock Observatory will be undergoing a name change to match a multi-million dollar renovation that’s already in the works. As of March, the John Hancock will become 360: CHICAGO. Of course, a new tag line is also in order. The new tagline will be “Best Views. All Around,” which the observatory’s management company has said reflects the panoramic vista that awaits you when you step off the elevator on the 94th floor. However, the name change is just beginning of the upgrades. The 45-million … [Read more...]