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Search Engine Marketing Specialist

Reporting to: Chief Communications Officer
Team: Online Marketing
Type: Full time, permanent position

Summary
Smart Destinations is looking for a bright and energetic Search Marketing Specialist to work with the Senior Marketing Manager to maximize the volume of quality traffic to our web properties.

Responsibilities

    SEARCH
  • Regularly report progress of PPC campaigns to marketing manager
  • Assist in optimization of large search campaigns on Google, Yahoo, MSN and other appropriate search engines
  • Monitor, test, revise and update ad placements as necessary
  • Develop, test and refine ad text copy
  • Utilize analytical data to determine the most effective landing pages for paid search and online media campaigns
  • Work and web developers to create most effective campaign landing pages
    SEO
  • Regularly report SEO progress to marketing manager
  • Help analyze our Web sites and provide well-defined technical, design, content, and offsite optimization strategies for search engine improvement
  • Create and deliver written recommendations for SEO performance improvements
    OTHER
  • Help bring qualified traffic through other means such as email marketing
  • Research markets, respond to market fluctuations and collect competitive intelligence
  • Research current trends and keep up to date on SEM strategies, engines and events

Experience Requirements

  • 1 year of marketing experience with Google Adwords, Yahoo Search and MSN Adcenter
  • Experience with third-party bid management and analytics software
  • Comprehension of PPC/SEO metrics and their significance
  • Knowledge of the tools of ppc marketing, ppc back end and reporting

Professional and Personal Skills

  • Proficient in writing ad and landing page copy
  • Ability to manage multiple accounts with large data sets. Multitasking is big here.
  • Highly proficient in Excel
  • Proficient in writing ad and landing page copy
  • Strong software skills in Adwords, Yahoo Search, MSN and analytics packages such as Google Analytics, Omniture or WebSideStory
  • Strong reporting skills
  • Ability to meet deadlines while maintaining quality standards
  • Excellent communication skills and attention to detail

Suggested Salary

  • Commesurate with experience

Must be local to Boston

About Smart Destinations
Smart Destinations is dedicated to creating great products, a great work environment, and a great place to grow your career. We offer competitive compensation, an outstanding benefits package, and employee stock options designed to reward those who contribute in significant ways to our success. Expect rapid career growth opportunities for those who excel.

We also offer a fast-paced, dynamic work environment. You’ll see suits and skirts as well as jeans and sneakers, and you'll work with talented techies, designers, and travel industry pros.

Compensation for the position will be competitive, with a benefits package.
No phone calls please.

Smart Destinations, Inc. is an equal opportunity employer.

 your resume.

 

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800-887-9103, email Smart Destinations
85 Merrimac Street, Suite 300, Boston, MA 02114
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