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http://business.bostonherald.com/businessNews/view.bg?articleid=72141

Tourism Industry Predicts Spring Blossom

By Jennifer Heldt Powell


March 8, 2005 – It's a good time to be in the tourism industry.

Americans are expected to travel in record numbers, despite rising gasoline prices, and many are headed to the Bay State.

“The first quarter has been strong, even with the weather,” said Patrick Moscaritolo, head of the Greater Boston Convention & Visitors Bureau.

“That's critical because how the first quarter goes is usually how the rest of the year goes.”

As an indicator, Yankee Dental, the region's largest trade show of the year, had record attendance despite being held during a blizzard. The second-largest show, the International Boston Seafood Show opening next week, is growing with a move to the new Boston Convention & Exhibition Center.

“I think this is going to be the best year for tourism in America,” said Kevin McLaughlin, chief executive of the Go Boston Card, which offers visitors and residents discount packages to local attractions. “The stock market isn't doing great, so people are investing in themselves and enjoying themselves.”

Americans are planning 281 million trips of 50 miles or more from home during March, April and May, up from 277.5 million last year, according to the Travel Industry Association of America.

The industry is keeping a close eye on gasoline and airline prices, but insiders generally don't expect the increases to keep people home.
“People are confident about the discretionary money they have to spend on vacations,” said Cathy Keefe, travel association spokeswoman.

Previous spikes in gasoline prices didn't put a damper on travel plans, she said.

The Massachusetts Office of Travel and Tourism is launching a spring discount hotel promotion based on the success of its winter version, spokeswoman Amy Strack said.

“When it comes down to it,” she said, “people are always looking for good deals.”


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