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Sixth Smart Move

Go Orlando attraction pass card follows launches in cities across the US

By: Mathew Hampton

May 27, 2005 -- US-owned Smart Destinations, a provider of attraction passes, will be promoting its sixth card next week with the launch of Go Orlando.

It goes on sale on May 31 and will cost around £45 for two days. It will be available online at GoCardUSA.com or through mainstream operators including Seligo, Keith Prowse, Virgin, THomson and Thomas Cook Signature.

A Go Orlando Plus card is available for durations of three days or more from around £80.

Smart Destinations vice-president of international sales said he was very excited to be launching the card in the UK, the largest international market for Orlando. "The card will be for attractions in Orlando other than the Disney parks and those covered by the Orlando FlexTicket," he said.

Highlights include entry to the Kennedy Space Centre (usually £23), Gatorland, Cypress Gardens and Watermania, as well as some non-Orlando products such as Miami Duck Tours.

Passes for three days or more include a dinner show at either Arabian Nights or the Pirate's Dinner Adventure.

The card also comes with a pocket-sized guidebook to all attractions covered, and discounts of up to 20% at participating shops and restaurants.

The Orlando card follows Boston, San Francisco, San Diego, Seattle and Chicago in the Smart portfolio. Brett said a Go Florida card was also in the pipeline.

"We'll be launching a Go Los Angeles card in the autumn and a California card, which will cover smaller destinations such as Palm Springs," he added.


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