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Press Release
Connect-Worldwide UK Appointed as General Sales Agent for
Go Boston™ Card in the UK
January 7, 2004 – Smart Destinations
Inc today announced the appointment of Connect-Worldwide UK as their
General Sales Agent (GSA) in the UK for the Go Boston Card.
On their appointment, Kevin Brett, Managing Director of
Connect-Worldwide UK says, “We are extremely delighted to be representing
the Go Boston Card. The broad range of attractions allied with flexible
durations and outstanding price structure, makes this the best value
option to New England-bound customers from the UK. And it will be a
big win with the trade who are seeking to increase their revenue from
ancilliary sales through dynamic packaging”
The new all-inclusive Go Boston Card offers a total of
51 free admissions to Boston’s top attractions, over $1000 in
discounts at shops and restaurants, free gifts, and a 132 page full-color
pocket guidebook to the city.
Saving both time and money, the Go Boston Card is the
same size as a credit card and is available in 1, 2, 3 or 5-day increments.
It is instantly activated the first time it is used and prices range
from $39-$109 for adults and $19-$49 for children.
Among the many admissions offered is a 2-day hop-on, hop-off
trolley pass stopping at nineteen convenient locations around the city.
Also included are many of Boston’s most popular attractions such
as The Museum of Science, Museum of Fine Arts, all venues on the Freedom
Trail, Gray Line sightseeing
tours, whale watches, harbor tours and much more. With over 50 attractions
to choose from, there is something for all interests.
“This will be a tremendous benefit for incoming
visitors and convention delegates. We know from data that over thirty-five
cities around the world have very successful all-inclusive card programs
in place. Boston is an ideal destination for visitors, offering both
historic and cultural attractions, all in one small manageable area,
a perfect fit for the Go Boston card”, said Cecilia Dahl, President
and Founder of the Go Boston Card. Connect-Worldwide UK was established
by ex-Walt Disney Parks and Resorts Commercial Director, Kevin Brett,
who formerly held responsibility for outbound sales and trade marketing
for the US and Paris theme parks. Prior to Disney, he spent 8 years
in the hotels sector at Best Western International, most notably as
Regional Sales Manager for the UK, Ireland and Scandinavia.
Connect-Worldwide UK is an affiliate of the Connect-Worldwide
master GSA. Headquartered in Scottsdale, Arizona, USA, Connect-Worldwide
has affiliate sales operations in 20 countries around the world. Connect-Worldwide
develops, manages and implements international e-commerce sales and
marketing solutions for travel companies and destinations around the
world. For more information on Connect-Worldwide visit the web site
at www.connect-worldwide.com
For media enquiries, please contact
Kevin Brett
Managing Director
Telephone: 0208 393 9988
Facsimile: 0208 393 9988
Email: kevin_brett@connect-worldwide.com
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Inc.
800-887-9103,
email Smart Destinations
85 Merrimac Street, Suite 300, Boston, MA 02114
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