Press Release

Give your clients what they’ll really want!
New “Go Boston™ Card” and “Go San Francisco™ Card” saves them time,
money and hassles

August 3, 2004 (Boston, MA) – The new, easy to use, all-inclusive Go Boston Card and Go San Francisco Card are now available for residents and visitors to either city. Saving both time and money, both cards are available in 1, 2, 3 or 5-day increments. The card is instantly activated the first time it is used and prices start at $45 for a one-day Boston adult card and $49 for a one-day San Francisco adult card.

The Go Boston Card offers: free admission to over 50 of Boston’s top attractions, a value of over $700; over $1000 in discounts & free gifts at shops, restaurants, and select attractions; and a newly expanded148-page full-color pocket guidebook to Boston and beyond. Among the top included attractions offered in the Go Boston Card are: the Beantown Trolley, Boston Duck Tours, Museum of Science, Mass Bay Lines Whale Watch, Boston Children’s Museum, JFK Library and Museum, Museum of Fine Arts, and all Freedom Trail sites. And now visitors can keep Go-ing when they purchase the Go Boston Card. In the newly released third edition, sites outside of the Greater Boston area have been included, including: Wrentham Village Premium Outlets, Newport Mansions, Newport Vineyards, Six Flags New England & Hurricane Harbor and Passenger Ferry Service to Martha’s Vineyard and Nantucket.

The Go San Francisco Card offers delegates: free admission to over 30 of San Francisco’s top attractions, worth over $500 in value; over $700 in discounts at shops and restaurants, free gifts at select attractions; and a 124-page full-color pocket guidebook to the city. Among the top included attractions are: Exploratorium, Asian Art Museum, USS Jeremiah O’Brien, Yerba Buena Center for Arts, Wax Museum, USS Hornet, Chabot Space Center and Planetarium, SBC Stadium Tour, Zeum, Zeum Carousel, Bay Cruise and Conservatory of Flowers, along with ten more museums, historic homes, and even free wine tasting at the Diablo Grande and Bacchus and Venus wine tasting rooms. Visitors can get around the city on a Historic Cable Car or take a Gray Line Trolley Hop tour with convenient stops all around the city, and even receive a free walking tour map of Golden Gate Park. And now visitors can keep Go-ing when they purchase the Go San Francisco Card, visiting sites outside of the city. Travel to Monterey and Carmel, or visit wine country with FREE tours and wine tasting at Clos Pegase Winery and followed by visiting featured attractions such as Luther Burbank House and Gardens, Charles Schulz Museum and Sonoma Valley Art Museum.

Travel professionals selling the card receive a 10% commission, giving them the ability to offer their clients admission to numerous attractions, as well as up to 20% savings at select restaurants and shops, without having to manage over 150 relationships with the various companies.

The Go Boston Card and Go San Francisco Card have been founded by a talented team of senior-level professionals, including Cecilia Dahl, President and Founder of Smart Destinations, Inc. Dahl spent 10 years working for large tour operators as a product manager, developing and marketing touring product. Understanding how the industry worked, Dahl knew that travel professionals were working harder than ever to retain clients, but earning less than they did before. The Go Boston Card and Go San Francisco Card have been created with this in mind, providing a solution that gives clients exactly what they’re looking for without time-consuming work on the travel agent’s part.

“The value in the Go Boston Card and Go San Francisco Card is that there is something for everyone. Travel agents and tour operators now have the opportunity to sell one package that encompasses all that there is to do and see in the city, and their client can build their own itinerary based on their personal interests without having to pay admission fees at the attractions,” said Dahl. “The cards offer a tremendous benefit for incoming visitors. We are thrilled with the success of the product and the customer feedback has been fantastic. Visitors embrace the product because it’s easy, gives great value and has something to meet everyone’s needs.”

Utilizing smart card technology, the Go Boston Card and Go San Francisco Card provides a single ticket similar in size to a credit card, for all admissions and special offers, making it extremely convenient and easy to use.

Travel professionals can sell the Go Boston Card and Go San Francisco Card through an easy online reservation system. Voucher programs are also available.

Go San Francisco Card & Go Boston Card are products of Smart Destinations, Inc. and can be purchased at xxxxxx(travel agents). Tour operators interested in the product can contact: Kevin Brett (HAT Marketing) in the Sales Office at

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©2008 Smart Destinations, Inc.
800-887-9103, email Smart Destinations
85 Merrimac Street, Suite 300, Boston, MA 02114
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