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Press Release

Go San Francisco™ Card
Increases To Nearly 50 Attractions Starting April 1, Greater Choice
and Value with New Benefits for Wine Lovers, Families
30% More FREE Admissions in 2005 While Prices Remain
at 2004 Levels
March 15, 2005 (San Francisco, CA) –
Reflecting the growth in both family travel and wine-themed vacations,
visitors drawn to San Francisco and the Bay Area will enjoy even more
of the city’s and region’s top attractions and hidden gems
at one great low price, thanks to the new edition of the Go San Francisco™
card. While the all-inclusive smart card attraction pass now includes
free entry to nearly 50 attractions, plus discounts on additional tours,
shows and events, and other services, and savings of up to 20% on dining
and shopping, the cost of the Go San Francisco product will remain at
$49 for a one-day adult card, with prices as low as $19.00 per day on
multiple day cards.
The list of new attractions being added starting April 1, 2005 include:
the prestigious San Francisco Museum of Modern Art (SFMOMA); Legion
of Honor; California Academy of Sciences - Steinhart Aquarium; Six Flags
Marine World; Bay Area Discovery Museum; Super Sightseeing Tour’s
full-day Wine Country tour and Monterey and Carmel tour; Bay City Bike
Rentals; San Francisco walking tours, and a host of attractions in Napa
and Sonoma Valleys including; Franciscan, Goosecross, Ravenswood and
Simi wineries; a Taste Downtown Napa pass; and free admission to wine,
food and arts center COPIA. All are being added into the Go San Francisco
companion Guidebook, which comes free with each card and includes maps
and destination tips.
“The Go San Francisco Card simplifies the destination experience
for travelers, giving them flexibility, choice, convenience and ease
within one low price for maximum value,” said Cecilia Dahl, president
of Smart Destinations, the product’s parent company. “It’s
an exciting way for the area to present itself as we market the product
to travelers from across the country and around the globe.”
“We congratulate the Go San Francisco Card on its growth,"
said Laurie Armstrong, vice president, public relations with the San
Francisco Convention & Visitors Bureau. “The more that visitors
can experience here, the more they will enjoy the trip, tell others
about it and return to San Francisco in the future.”
"The Go San Francisco Card delivers the future of tourism today,"
said Tom Escher, Jr., Red and White Fleet's vice president for sales
and marketing, whose company offers cruises and tours. "Our guests
spend more time relaxing and enjoying their stay, because they know
they are getting top attractions at a great value combined with the
ease of a smart card."
Visitors can purchase the Go San Francisco Card online at www.GoSanFranciscoCard.com
or through any of Smart Destinations’ global distribution partners.
The card is also an included component in a number of hotel packages
and weekend getaways and is marketed as a valuable add-on for meeting
and convention delegates. Locally, the card is available at the Red
and White Fleet ticket booth on Fisherman’s Wharf or at the San
Francisco Visitor Information Center just off Union Square.
Go Boston Card is a product of Smart Destinations, Inc. which recently
launched its second product, Go San Francisco Card.
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Launched Go Boston in 2003, Go San Francisco in 2004,
six new cities to be rolled out in 2005.
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More than 1000 distribution partners and affiliates
in over 25 countries, including Virgin Holidays, American Airlines
Vacations, Southwest Vacations, The Mark Travel Corporation, National
Leisure Group, and major online tour operators such as Expedia,
Travelocity, Orbitz and more.
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Recent recipient of more than $4 M investment from
North Hill Ventures, the venture investment arm of Capital One and
Zon Capital Partners, a private venture capital firm.
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Cecilia Dahl, President and founder, is an industry
veteran of the wholesale travel business, formerly with Collette
Vacations. Kevin McLaughlin, CEO and founder, is a veteran entrepreneur
with experience in marketing and product management for high tech
products.
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The product is a single, easy-to-carry smart card
used as a ticket for unlimited attraction admissions that eliminates
paperwork and coupons.
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Accompanying guidebook lists the included FREE attractions,
shops and restaurants that offer exclusive value savings, as well
as fun tips and detailed maps.
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Unlimited free admission to 20-60 attractions in destination
city from as little as $19.00 per day.
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Exclusive discounts at restaurants and shopping destinations
offered.
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1, 2, 3, 5 and 7-day cards available.
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Central voucher redemption locations for those traveling
on packages, and key tourist destination points of sale.
About Smart Destinations
Smart Destinations is the premier provider of unlimited admission attraction
passes in major U.S. travel destinations. Smart Destinations’
Go Cards offer simplified access to dozens of attractions to individuals,
couples and families, for one fixed “per day” price. The
Go Guidebook is ready-to-travel and includes fun facts about a destination,
access details, and important local numbers. Distributed through major
travel services in 25 countries as well as on the Web, Smart Destinations’
Go Cards are the industry’s “trusted companion” for
the best a city has to offer at an unbeatable price point. For more
information on program participation, the company and its cards, visit
www.GoCardUSA.com or call 617-742-5950.

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©2008 Smart Destinations,
Inc.
800-887-9103,
email Smart Destinations
85 Merrimac Street, Suite 300, Boston, MA 02114
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