Press Release

Smart Destinations Launches Go Orlando ™ Card Beginning May 31, See “The Best of the Rest” of Orlando, Central Florida and Miami
Go Orlando Card Intros at Special Price of $79, Delivers Pre-Paid Entry to 40 Top Attractions, Plus Shopping and Dining Discounts All at One Low Price

May 31, 2005 (Orlando) – Smart Destinations, the premier provider of smart card technology-enabled attraction pass cards in major U.S. travel destinations, today announced the availability of the Go Orlando ™ Card. With unlimited FREE admission to more than 50 top attractions and tours, the all-inclusive Go Orlando Card delivers something for everyone. In addition to the unlimited free admissions for any 2, 3, 5, or 7 days out of a fourteen-day period, the card also features savings of up to 20% on shopping and dining. The Go Orlando Card is offered at the low introductory price of $79.00 through June for an adult 2-day card. As an additional special offer, customers purchasing a 3, 5 or 7-day Card may also select a free dinner show (value $50.00).

“Visitors to Orlando and Central Florida can now pay one flat price and get unlimited admission to some of the area’s finest attractions. The Go Orlando Card includes admission to such major attractions as Kennedy Space Center, Cypress Gardens, Gatorland, Watermania, International Drive attractions, DAYTONA USA and more, all for one low price,” said Cecilia Dahl, president of Smart Destinations. “The Go Orlando Card gives visitors the flexibility and freedom to explore Miami, as well, all at one great price. It truly delivers the ultimate Florida experience.”

Designed to give visitors the value and convenience of a theme park pass on the days they take a break from the big parks, Go Orlando Cards include more than $500 in free admissions, not including additional shopping and dining discounts. In addition to the attractions listed above, other participating Orlando and Central Florida attractions include: Fun Spot Action Park, Ripley’s Believe it or Not, Titanic, Wonderworks, Sea Life Nature Cruises, and Sea Thriller Dolphin Speedboat Adventures. Visitors also enjoy free admission to mini golf, go cart rides, airboat rides and other activities. Cultural attractions are included as well, such as the Orlando Museum of Art, the Museum of Fine Art, and the Orange County Regional History Center. Additionally, those who purchase the 3, 5, or 7 day Cards can choose a free dinner theater experience, of either Pirates Dinner adventure or Arabian Nights.

For those looking to travel to the beaches of Miami, the Go Orlando Card includes unlimited free admission to top Miami attractions including: Parrot Jungle, Miami Seaquarium, Miami Duck Tours, Miami Metro Zoo, Gator Park Airboat Tours, Miami Nice Key West or Everglades tours, plus the Miami Children’s Museum, the Museum of Contemporary Art, Island Queen Cruises and more.

Visitors can purchase the Go Orlando Card online at www.GoOrlandoCard.com or through any of Smart Destinations’ global distribution partners. The card is an included component in a number of hotel packages and weekend getaways and is marketed as a valuable add-on for meeting and convention delegates. Locally, the card is available at the Hawaiian Rumble Adventure Golf on International Drive and will be available at most Guest Services and Retail Ticket Outlets.

Orlando is the fifth U.S. city to feature the Card. The Go Boston ™ Card debuted in 2003, and the Go San Francisco™ Card launched in 2004. The rapid success of those products attracted the attention of Zon Capital Partners and North Hill Ventures, the venture arm of Capital One, with investments supporting expansion into Seattle, Chicago and Orlando, and to San Diego in coming weeks. Attraction partners appreciate not only the Card’s track record, but the ease in Smart Destinations’ advanced paperless technology, with ongoing, detailed reports about usage and automatic, on-time payment, and its wide global distribution networks in more than 25 countries.


Smart Destinations at a glance:

• Launched Go Boston in 2003, Go San Francisco in 2004, six cities rolling out in 2005.

• More than 1000 distribution partners and affiliates in over 25 countries, including Virgin Holidays, American Airlines Vacations, Southwest Vacations, The Mark Travel Corporation, National Leisure Group, and major online tour operators such as Expedia, Travelocity, Orbitz and more.

• Recent recipient of more than $4.25 M investment from North Hill Ventures, the venture investment arm of Capital One and Zon Capital Partners, a private venture capital firm.

• Cecilia Dahl, President and founder, is an industry veteran of the wholesale travel business, formerly with Collette Vacations. Kevin McLaughlin, CEO and founder, is a veteran entrepreneur with experience in marketing and product management for high tech products.

Go Cards at a glance:

• The product is a single, easy-to-carry smart card used as a ticket for unlimited attraction admissions that eliminates paperwork and coupons.

• Accompanying guidebook lists the included FREE attractions, shops and restaurants that offer exclusive value savings, as well as fun tips and detailed maps.

• Unlimited free admission to 20-60 attractions in leading cities from as little as $19.00 per day.

• Exclusive discounts on services and at restaurants and shopping destinations.

• 1, 2, 3, 5 and 7-day Cards available.

• Central voucher redemption locations for those traveling on packages, and key tourist destination points of sale.

About Smart Destinations
Smart Destinations is the premier provider of unlimited admission attraction passes in major U.S. travel destinations. Smart Destinations’ Go Cards offer simplified access to dozens of attractions to individuals, couples and families, for one fixed “per day” price. The Go Guidebook is ready-to-travel and includes fun facts about a destination, access details, and important local numbers. Distributed through major travel services in 25 countries as well as on the Web, Smart Destinations’ Go Cards are the industry’s “trusted companion” for the best a city has to offer at an unbeatable price point. For more information on program participation, the company and its cards, visit www.GoCardUSA.com or call 617-742-5950.

Home  |  Products |  Solutions  |  About Us  |  Contact Us  | Sitemap

©2008 Smart Destinations, Inc.
800-887-9103, email Smart Destinations
85 Merrimac Street, Suite 300, Boston, MA 02114
View all of our Go Visitor Card Products