Press Release

Go Boston ™ Card Expands with Unlimited Entry to More Than 60 Attractions;
2005 Edition Delivers New England’s “Ultimate Destination Experience” at $45 or Less Per Day

June 6, 2005 (Boston, MA) – In response to customer requests for more of the “best of New England,” the Go Boston™ Card now offers unlimited entry to 15 additional leading attractions, topping the Card at more than 60 attractions. The 2005 edition all-inclusive smart card attraction pass has added destinations downtown, as well as north and south of the city. The price of the Card is $45 for a one-day adult card, dropping to $20 per day for adults with the new seven-day Card. Children’s one-day Cards are just $25.

Go Boston Card holders now enjoy fully pre-paid entry to the New England Aquarium, Boston Harbor Cruises*, the Freedom Trail Walking Tour*, the Talking Street™ Cellphone Walking Tour, and 5-Wits Interactive Adventure Show, featuring a Pharaoh’s Tomb theme, perfect for ‘tweens and up. North of the City, the House of Seven Gables, Salem Witch Museum, and the art and history Peabody Essex Museum in Salem are new additions, as is Concord’s Louisa May Alcott’s Orchard House.

In New Hampshire, visitors can enjoy the Isles of Shoals Cruises* and the village museum Strawbery Banke. West of Boston, another trip back in time is possible at Old Sturbridge Village in Sturbridge, MA. Finally, the Card now includes Plimoth Plantation in Plymouth, MA, plus the Heritage Museum and Gardens, as well as the Sandwich Glass Museum in Sandwich, at the edge of Cape Cod.

As always, the Go Boston Card delivers discounts on additional tours, services and events, plus savings of up to 20% on dining and shopping. All attractions and business partners are being added into the new Go Boston Card companion Guidebook, which comes free with each card and includes maps and destination tips.

Visitors can purchase the Go Boston Card online at www.GoBostonCard.com or through any of Smart Destinations’ global distribution partners. The card is an included component in a number of hotel packages and weekend getaways and is marketed as a valuable add-on for meeting and convention delegates. Locally, the Card is available at Greater Boston Convention and Visitors’ Bureau booths on Boston Common and in the Prudential Center, and the TD Banknorth Garden (arena) at North Station.

* seasonal attractions


Smart Destinations at a glance:

• Launched Go Boston in 2003, Go San Francisco in 2004, six new cities to be rolled out in 2005.

• More than 1000 distribution partners and affiliates in over 25 countries, including Virgin Holidays, American Airlines Vacations, Southwest Vacations, The Mark Travel Corporation, National Leisure Group, and major online tour operators such as Expedia, Travelocity, Orbitz and more.

• Recent recipient of more than $4.25 M investment from North Hill Ventures, the venture investment arm of Capital One and Zon Capital Partners, a private venture capital firm.

• Cecilia Dahl, President and founder, is an industry veteran of the wholesale travel business, formerly with Collette Vacations. Kevin McLaughlin, CEO and founder, is a veteran entrepreneur with experience in marketing and product management for high tech products.

Go Cards at a glance:

• The product is a single, easy-to-carry smart card used as a ticket for unlimited attraction admissions that eliminates paperwork and coupons.

• Accompanying guidebook lists the included FREE attractions, shops and restaurants that offer exclusive value savings, as well as fun tips and detailed maps.

• Unlimited free admission to 20-60+ attractions in destination city from as little as $19.00 per day.

• Exclusive discounts at restaurants and shopping destinations offered.

• 1, 2, 3, 5 and 7-day cards available.

• Central voucher redemption locations for those traveling on packages, and key tourist destination points of sale.

About Smart Destinations
Smart Destinations is the premier provider of unlimited admission attraction passes in major U.S. travel destinations. Smart Destinations’ Go Cards offer simplified access to dozens of attractions to individuals, couples and families, for one fixed “per day” price. The Go Guidebook is ready-to-travel and includes fun facts about a destination, access details, and important local numbers. Distributed through major travel services in 25 countries as well as on the Web, Smart Destinations’ Go Cards are the industry’s “trusted companion” for the best a city has to offer at an unbeatable price point. For more information on program participation, the company and its cards, visit www.GoCardUSA.com or call 617-671-1001.

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800-887-9103, email Smart Destinations
85 Merrimac Street, Suite 300, Boston, MA 02114
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