Press Release

Smart Destinations Introduces Exclusive “Wine Country Explorer” Card; Two Days of Admission to Napa and Sonoma Valley Wineries and Cultural Attractions

July 14, 2005 (San Francisco, CA) – Strong response to the Go San Francisco™ Card and its expanded offerings in Wine Country have prompted parent company Smart Destinations to create a Wine Country exclusive product. Customers can now purchase a two-day Wine Country Explorer Card for $45, which delivers pre-paid admission to more than a dozen top Wine Country attractions, plus savings on purchases and shipping at select venues. Total comparable admission value is $82.

“Our customers and attractions expressed interest in a product designed for adults looking to get away for a weekend or a day or two, to enjoy the wonderful history, wines and culture that Wine Country offers,” said Smart Destinations president Cecilia Dahl. “By focusing our attention on these attractions, we’ve created something special and unique to fill a niche for visitors to the region as well as residents looking for new options.”

Wine Country Explorer card holders enjoy fully pre-paid admission to: Franciscan Oakville Estates, Goosecross Cellars, Ravenswood, Clos Pegase and Simi wineries; a Taste Downtown Napa pass, including free admission to COPIA: The American Center for Food, Wine & the Arts; Charles M. Schulz Museum, Sonoma Valley Museum of Art, Luther Burbank Home & Gardens, and Napa Valley Museum. Additional savings on select purchases are available with the Card.

Visitors can find the Wine Country Explorer card online at www.explorerpass.com, and in select local retail locations. Visitors must be 21 years of age or older to participate in wine tastings.

About Smart Destinations
Smart Destinations is the premier provider of unlimited admission attraction passes in major U.S. travel destinations. Smart Destinations’ Go Cards offer simplified access to dozens of attractions to individuals, couples and families, for one fixed “per day“ price. The Go Guidebook is ready-to-travel and includes fun facts about a destination, access details, and important local numbers. Distributed through major travel services in 25 countries as well as on the Web, Smart Destinations’ Go Cards are the industry’s “trusted companion“ for the best a city has to offer at an unbeatable price point. For more information on program participation, the company and its cards, visit www.GoCardUSA.com or call 617-671-1001.

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