Press Release

Smart Destinations Expands Sunshine State Offerings with Go Miami ™ Card,
August 31st Launch Spotlights Best Values on Top Miami Attractions

August 23, 2005 (Miami) – Smart Destinations, the premier provider of smart card technology-enabled attraction pass cards in major U.S. travel destinations, today announced its expanded presence in the Florida market with the August 31 launch of the Go Miami ™ Card. With unlimited, fully pre-paid admission to 28 top attractions, plus significant discounts on tours, cruises, shopping and dining, the Go Miami Card is the smart choice for those who want to make the most of their days in sunny southern Florida. In addition to attractions featured within the Go Orlando ™ Card, the new Go Miami Card delivers something for everyone price of just $59 for a one-day adult card, with greater values per day on multi-day cards and children’s cards.

“The response to our original Florida product (Go Orlando Card) made it clear Miami visitors were ready for the ease, convenience and values the Go Miami Card delivers,” said Cecilia Dahl, president of Smart Destinations. “Visitors now can explore the many facets Miami offers -- the family Miami, the cultural Miami, wild Miami and the romantic Miami -- all at one flat price, for the ultimate Florida experience.”

Fully pre-paid admission is included to: Vizcaya Museum and Gardens; Miami Seaquarium; Parrot Jungle Island; the Bonnet House Museum and Gardens; the Historical Museum of Southern Florida; the Deering Estate at Cutler; and Miami Metro Zoo. Many Miami Nice tours are pre-paid, such as the Miami City Tour or the City Tour plus a short Everglades Tour; the Special Everglades Experience Tour; the Key West Tour; and a Snorkeling Tour. Visitors can enjoy the water with Island Queen Cruises, a Palm Beach Princess Cruise or a Big Easy Cruise, and Miami Duck Tours offer a land-and-sea experience. Wings Over Miami offers a unique city view, while adventure awaits on Gator Park Airboat Tours. Tours are also available through the Miami Bicycle Center.

Children enjoy the Miami Children’s Museum, the Miami Museum of Science and Planetarium; the Gold Coast Railroad Museum. Smart Destinations has made a donation on behalf of its customers to the Pelican Harbor Seabird Station, another must-see. Finally, art lovers can wander through the Miami Art Museum; the Lowe Art Museum; the Bass Museum of Art; the Wolfsonian Museum (FIU); and the Museum of Contemporary Art.

Additional savings are available just by showing the Card. These include mid-week private boat charters from Tropical Tour Boats; a discount and complimentary bottle of Champagne during the one-hour Island Queen Gondola Cruise, and 50% savings on the weekend “Coach Train Ride” at the Gold Coast Railroad Museum. Other free gifts, coupons, and discounts in gift shops and restaurants await. The Go Miami Card’s free accompanying color Guidebook describes all options and provides maps and city tips.

Visitors can purchase the Go Miami Card online at www.GoMiamiCard.com or through any of Smart Destinations’ global distribution partners. The card is an included component in a number of hotel packages and weekend getaways and marketed as a valuable add-on for meeting and convention delegates. Locally, the card is available at the Miami Beach Visitor Center, 1920 Meridian Avenue, Miami Beach, at (305) 672-1270. Hours are from 9 a.m. - 6 p.m. Monday through Friday, and Saturday and Sunday from 10 a.m. - 4 p.m.

Miami is the seventh U.S. city to feature the Card. The Go Boston ™ Card debuted in 2003, and the Go San Francisco ™ Card launched in 2004. The rapid success of those products attracted the attention of Zon Capital Partners and North Hill Ventures, the venture arm of Capital One, with investments supporting major expansion this year. Attraction partners appreciate not only the Card’s track record, but the ease in Smart Destinations’ advanced paperless technology, with ongoing, detailed reports about usage and automatic, on-time payment, and its wide global distribution networks in more than 25 countries.


Smart Destinations at a glance:

• Launched Go Boston in 2003; Go San Francisco in 2004; Go Seattle, Go Chicago, Go San Diego and Go Orlando in spring 2005, with additional cities to come.

• More than 1000 distribution partners and affiliates in over 25 countries, including Virgin Holidays, American Airlines Vacations, Southwest Vacations, The Mark Travel Corporation, National Leisure Group, and major online tour operators such as Expedia, Travelocity, Orbitz and more.

• Recent recipient of more than $4.25 M investment from North Hill Ventures, the venture investment arm of Capital One and Zon Capital Partners, a private venture capital firm.

• Cecilia Dahl, President and founder, is an industry veteran of the wholesale travel business, formerly with Collette Vacations. Kevin McLaughlin, CEO and founder, is a veteran entrepreneur with experience in marketing and product management for high tech products.

Go Cards at a glance:

• The product is a single, easy-to-carry smart card used as a ticket for unlimited attraction admissions that eliminates paperwork and coupons.

• Accompanying guidebook lists the included attractions, fun tips and detailed maps, plus information on shops and restaurants that offer exclusive value savings to Card holders.

• Unlimited free admission to 20-60 attractions in leading cities from as little as $19.00 per day.

• 1, 2, 3, 5 and 7-day Cards available.

• Key tourist destination points of sale, plus central voucher redemption locations for those traveling on packages.

About Smart Destinations
Smart Destinations is the premier provider of unlimited admission attraction passes in major U.S. travel destinations. Smart Destinations’ Go Cards offer simplified access to dozens of attractions to individuals, couples and families, for one fixed “per day” price. The Go Guidebook is ready-to-travel and includes fun facts about a destination, access details, and important local numbers. Distributed through major travel services in 25 countries as well as on the Web, Smart Destinations’ Go Cards are the industry’s “trusted companion” for the best a city has to offer at an unbeatable price point. For more information on program participation, the company and its cards, visit www.GoCardUSA.com or call 617-671-1001.

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800-887-9103, email Smart Destinations
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