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Press Release

Ski Northeast Mountains for One Low Price with the New Powder Passport™ – Card Offers Value and Flexibility at 18 Ski Slopes


October 3, 2006 – Smart Destinations, creators of the all-inclusive Go Card multi-attraction products, have re-launched their Northeast skiing and snowboard product, the Go Ski Card, under the new name Powder Passport™. The new Powder Passport now offers tickets and full day pre-paid ski lift passes to eighteen mountains in Vermont, New Hampshire, Massachusetts, Maine and New York for one low price. Last year’s product, the wildly successful Go Ski Card, offered 14 mountains exclusively in the New England ski area.

This year’s newly improved Powder Passport has expanded to include resorts in New York. Powder Passport includes ski lift tickets at eighteen mountains in the Northeast. Vermont ski area resorts include: Ascutney Mountain Resort, Bolton Valley Resort, Jay Peak Resort, Mad Glen. New Hampshire ski area resorts include Attitash Mountain Resort, Bretton Woods Mountain Resort, Gunstock Mountain Resort, Pats Peak Ski Area, Ragged Mountain Resort, Whaleback Ski Area, Waterville Valley Ski Area. Massachusetts ski area resorts include: Wachusett Mountain Ski Area, Ski Butternet – The Berkshires Family Mountain, Blue Hills Ski Area. Main ski area resorts include Shawnee Peak Ski Area and Saddleback Maine and the New York ski area resorts include Gore Mountain Ski Area and Windham Ski Resort.

The Powder Passport is available in 1, 2, 3, 5, and 7-day increments for use in any combination of days during the 2006-2007 winter ski season with no blackout dates. The Powder Passport is available for purchase on the web at http://www.powderpassport.com.

Go Cards At A Glance:

• The product is a single, easy-to-carry smartcard used as a ticket for unlimited attraction admissions that eliminates paperwork and coupons.

• Accompanying guidebook lists the included attractions, fun tips and detailed maps, plus information on shops and restaurants that offer exclusive value savings to Card holders.

• 2, 3, 5 and 7-day Cards available.

• Key tourist destination points of sale, plus central voucher redemption locations for those traveling on packages.

About Smart Destinations:

Smart Destinations is the premier provider of attraction passes in major U.S. travel destinations. Smart Destinations offers simplified access to attractions to individuals, couples and families, for one low price. The Guidebook is ready-to-travel and includes fun facts about a destination, access details, and important local numbers. Passes are distributed through major travel services in 25 countries as well as on the Web. Smart Destinations’ passes are the industry’s “trusted companion” for the best a city has to offer at an unbeatable price point.

For more information on program participation, the company and its cards, visit www.GoCardUSA.com and www.ExplorerPass.com or call 800-887-9103.


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800-887-9103, email Smart Destinations
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