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| ATTRACTION CHOICES | RETAIL PRICES |
| Metropolitan Museum of Art VIP admission, plus admission to Cloisters | $20.00 |
| Top of the Rock™ Observation Deck | $18.50 |
| Uptown Treasures and Harlem Double-Decker Bus Tour (24-hour Hop-on Hop-off) |
$37.00 |
| Gateway to America Cruise,
Plus 2-day Hop-on Hop-off Water Taxi |
$30.00 |
| New York TV and Movie Sites Bus Tour |
$34.00 |
| Total Retail Cost | $139.50 |
| New York City Explorer Pass (Choose 5 pass) |
$99.00 |
| TOTAL SAVINGS | $40.50 |
New York City Explorer Pass sets itself apart from other New York attraction passes by offering customers 30 days to enjoy their selected admissions, so they can experience the excitement of New York without rushing from attraction to attraction. It is also currently the only pass to include admission to a Hop-on Hop-Off Double Decker Bus Tour, The Metropolitan Museum of Art (VIP admission) and Top of the Rock Observation Deck with superior views of Central Park and the Empire State Building. And in some cases, they can even skip the ticket line!
In addition to included admissions, New York City Explorer Pass customers receive 2-for-1 admission to Madame Tussauds NY wax museum (a $31 value!), 40% savings on the Sopranos Sites Bus Tour by On Location Tours, 25% savings on top-quality souvenirs at The Library Shop at the New York Public Library, 10% savings on Broadway Theatre tickets and more. Visitors simply take the pass and free accompanying full-color guidebook and hit the town, with their choice of admission to the city’s best attractions.
Visitors can purchase the New York City Explorer Pass online at www.ExplorerPass.com/newyorkcity or through any of Smart Destinations global distribution partners. In addition, the pass will be marketed as a valuable add-on for meeting and convention delegates. Smart Destinations is also marketing the New York product internationally, with a full-time sales office in London and representatives selling the product in Australia, Ireland, France, Germany, the Benelux countries, Japan, Korea, and other countries across the globe.
New York is the eleventh U.S. city to feature a Smart Destinations attraction pass. The Go Boston™ Card debuted in 2003, and the Go San Francisco™ Card launched in 2004. The rapid success of those products attracted the attention of Zon Capital Partners and North Hill Ventures, the venture arm of Capital One, with investments supporting expansion into Chicago, San Diego, Orlando, Seattle, Los Angeles, Miami, Oahu and soon Maui. Attraction partners appreciate the pass’s customer tracking record, the ease in Smart Destinations’ advanced paperless technology, with ongoing, detailed reports about usage and automatic, on-time payment, and its global distribution networks in more than 25 countries.
• Launched Go Boston™ Card in 2003, Go San Francisco™ Card in 2004, followed by 8 additional cities in 2005 and 2006.
• More than 1,000 distribution partners and affiliates in over 25 countries, including Virgin Holidays, American Airlines Vacations, Southwest Vacations, The Mark Travel Corporation, National Leisure Group, and major online tour operators such as Expedia, Travelocity, Viator, Orbitz and more.
• Recipient of more than $4.25 M investment from North Hill Ventures, the venture investment arm of Capital One and Zon Capital Partners, a private venture capital firm.
• Cecilia Dahl, President and founder, is an industry veteran of the wholesale travel business, formerly with Collette Vacations. Kevin McLaughlin, CEO and founder, is a veteran entrepreneur with experience in marketing and product management for high tech products.
New York City Explorer Pass At A Glance:
• The product is a single, easy-to-carry smart card used as a ticket for the customer’s choice of admission to any 3 or 5 attractions. The pass eliminates the need for paperwork and coupons.
• Pass is valid for 30 days, so customers do not need to rush from attraction to attraction.
• The only New York attraction pass to include a Hop-on Hop-off Double Deck Bus Tour, Metropolitan Museum of Art VIP admission, and Top of the Rock™ Observation Deck with views of the Empire State Building.
• Accompanying guidebook lists the participating attractions, and shops and restaurants that offer exclusive value savings, as well as fun tips and detailed maps.
• “Five Choice” Adult pass intros at $99; “Three Choice” Adult pass intros at $69.
• Central voucher redemption locations for those traveling on packages, and key tourist destination points of sale.
About Smart Destinations:
Smart Destinations is the premier provider of attraction passes in major U.S. travel destinations.
Smart Destinations offers simplified access to attractions to individuals, couples and families, for one low price. The Guidebook is ready-to-travel and includes fun facts about a destination, access details, and important local numbers. Passes are distributed through major travel services in 25 countries as well as on the Web. Smart Destinations’ passes are the industry’s “trusted companion” for the best a city has to offer at an unbeatable price point.
For more information on program participation, the company and its cards, visit www.GoCardUSA.com and www.ExplorerPass.com or call 800-887-9103.
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Inc.
800-887-9103,
email Smart Destinations
85 Merrimac Street, Suite 300, Boston, MA 02114
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