Press Release

Smart Destinations Launches Go Maui™ Card, Go Cards Offer Best Value at Top Tourist Attractions

May 1, 2007 (Maui)

Smart Destinations announces its expanded presence in the Hawaii market with the launch of the Go Maui™ Card. The product follows the highly successful Go Oahu™ Card which launched in 2005. The Go Maui Card is a premium attraction pass that offers fully pre-paid access to 21 top attractions and significant discounts on shopping, dining, and car rentals. The Go Maui Card is the smart choice for travelers who want an action-packed vacation at an affordable price.

"The Go Maui Card is a great addition to our Hawaii product offerings and allows visitors to create their own tailor made experience by choosing the combination of attractions that suits their own interests and schedule" said Smart Destinations president, Cecilia Dahl. "Maui can be an expensive destination. The Go Maui Card offers a great value and includes high-energy activities like surfing, snorkeling, biking, ocean tours, historic and cultural attractions on one easy-to-use attraction pass. Our child rates also make the Go Card family-friendly."

The Go Maui Card can be purchased in 2, 3, 5 or 7 calendar day increments. Once activated, the card is valid for unlimited access to the included attractions for the number of days purchased. Visitors can use their days any time over a two week period. The card includes fully pre-paid admission to: Prince Kuhio Whale Watch, Molokini Snorkel Cruise, Catamaran Sail, Reefdancer, America's Cup Sail, Haleakala Bike Ride, a guided Kayak & Snorkel Tour, Maui Golf & Sports Park, Maui Ocean Center, Coral Gardens Snorkel, Hawaii Nature Center, The Sugar Cane Train, Surfing Goat Dairy, Bailey House Museum, Wo Hing Museum, and Baldwin Home. Also included are rental packages at Maui Dive Shop (weekly deluxe snorkel gear rental), Maui Surf Clinics Lessons and surfboard rental, and Maui Dive Shop boogie board rental. The Go Maui Card also includes one luau per customer at Waikapu Village Luau at Maui Tropical Plantation.

Additional savings are available just by showing the Card. These include 50% savings on a second entrée at CJ's Deli & Diner Comfort Zone Restaurant, buy one get one free at Moose McGillicuddy's in Kihei and Lahaina, complementary Hawaiian chocolates with purchase at Hilo Hatties, and a double-upgrade from Dollar Rent A Car.

The Go Maui Card comes with a full color guidebook that includes maps of the island and describes each of the offers in detail to help travelers plan their activities. Visitors can purchase the Go Maui Card online at www.GoMauiCard.com or through any of Smart Destinations' global distribution partners.

Maui is Smart Destinations' twelfth destination. Other cities offering Smart Destinations' passes include Boston, Chicago, Los Angeles, Miami, Orlando, Oahu, New York City, San Francisco, San Diego, Seattle, and California's Wine Country. Attraction partners appreciate not only the Card's track record, but the ease in Smart Destinations' advanced paperless technology, with ongoing, detailed reports about usage and automatic, on-time payment, and its wide global distribution networks in more than 25 countries.

Smart Destinations At A Glance:

• Launched Go Boston™ Card in 2003, Go San Francisco™ Card in 2004, followed by 10 additional cities in 2005, 2006 and most recently New York City, Blue Ridge, and Maui in 2007.
• More than 1,000 distribution partners and affiliates in over 25 countries, including Virgin Holidays, American Airlines Vacations, Southwest Vacations, The Mark Travel Corporation, National Leisure Group, and major online tour operators such as Expedia, Travelocity, Viator, Orbitz and more.
• Recipient of more than $7.5 M investment from North Hill Ventures, the venture investment arm of Capital One and Zon Capital Partners, a private venture capital firm.
• Cecilia Dahl, President and founder, is an industry veteran of the wholesale travel business, formerly with Collette Vacations. Kevin McLaughlin, CEO and founder, is a veteran entrepreneur with experience in marketing and product management for high tech products.

Go Cards At A Glance:

• The product is a single, easy-to-carry smartcard used as a ticket for unlimited attraction admissions that eliminates paperwork and coupons.
• Accompanying guidebook lists the included attractions, fun tips and detailed maps, plus information on shops and restaurants that offer exclusive value savings to Card holders.
• 2, 3, 5 and 7-day Cards available.
• Key tourist destination points of sale, plus central voucher redemption locations for those traveling on packages.

About Smart Destinations

Headquartered in Boston, MA with locations throughout North America, Smart Destinations is the premier provider of unlimited admission attraction passes in 15 major North American travel destinations from Oahu to New York City. Smart Destinations' Go Cards and Explorer Passes offer pre-paid access to over 425 museums, attractions, and tours for one fixed price. The combination of savings and convenience has resulted in 94% customer satisfaction as measured by 3rd party research and helped the company rank 78 on the Inc 500 list of fastest growing companies. Distributed through major travel services in 25 countries, corporate HR departments and their vendors, as well as on the Web, Smart Destinations' products are a "trusted companion" for the best a destination has to offer at an unbeatable price point.

Media Contact

Rob Schmults
Smart Destinations
617-830-2495
rschmults@smartdestinations.com

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