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Press Release
Go San Diego™ Card Expands
its Roster of Top Attractions
July 2, 2007 (San Diego, CA) – Go San Diego Card, the smartcard attraction pass, is kicking off the summer by expanding its roster of over 55 premier attractions and giving travelers to the San Diego area even more convenience and choice during their visit. New additions include admission to the USS Midway Museum, Hotel Del Walking Tour presented by the Coronado Historical Association, Del Mar Race Track Stretch Run Seating, Wave House San Diego, the Museum of Contemporary Art – Downtown, Discovery Science Center in Santa Ana, and the Hollywood Museum in the in the Historic Max Factor Building in Los Angeles.
“Go San Diego Card offers visitors the flexibility and convenience to explore the area’s best attractions while saving money over walk-up prices,” said Smart Destinations president Cecilia Dahl. “Our existing partnerships with attractions including LEGOLAND ® California, the San Diego Zoo, and San Diego Harbor Excursions have been hugely successful. We look forward to providing our customers with an even greater selection of top-notch attractions to choose from.”
New attractions for Go San Diego Card include the Hotel Del Coronado Walking Tour presented by the Coronado Historical Association, USS Midway Museum (with Express Entry), Boomers San Diego Mini Golf, Museum of Contemporary Art – Downtown, City Sightseeing Double Decker Bus Tour (1 day pass), Stretch Run Seating at Del Mar Racetrack, 3 hour session at Wave House FloRider – “Ride the Wave,” the Discovery Science Center in Santa Ana, Bowers Museum in Santa Ana, and Hollywood Museum in the Historic Max Factor Building in Los Angeles.
Go San Diego Card also offers travelers special savings on dining, shopping, and more. New exclusive discounts include Enterprise Rent A Car, Biplane, Air Combat and Warbird Adventures, San Diego Tour Coupes, Michael Spangler Photography, Old Town Ghost Walking Tour, Tent City Restaurant, La Jolla Cove Snorkel Adventure, Birch Aquarium at Scripps, and San Diego Bike and Kayak Tours.
Go San Diego Card has delivered exceptional travel value to tourists since Smart Destinations launched the product in 2005. It offers unlimited entrance to attractions on consecutive days. Each order comes with a FREE full-color guidebook. Visitors simply show their Go San Diego Card at the venue; cards are “dunked” into provided terminals, and the visitor enters the attraction. Prices start at $55 for an adult one-day card.
The Go San Diego Card is available online at www.GoSanDiegoCard.com or through any of Smart Destinations’ global distribution partners.
Smart Destinations At A Glance:
• Launched Go Boston™ Card in 2003, Go San Francisco™ Card in 2004, followed by 8 additional cities in 2005 and 2006.
• More than 1,000 distribution partners and affiliates in over 25 countries, including Virgin Holidays, American Airlines Vacations, Southwest Vacations, The Mark Travel Corporation, National Leisure Group, and major online tour operators such as Expedia, Travelocity, Viator, Orbitz and more.
• Recipient of more than $4.25 M investment from North Hill Ventures, the venture investment arm of Capital One and Zon Capital Partners, a private venture capital firm.
• Cecilia Dahl, President and founder, is an industry veteran of the wholesale travel business, formerly with Collette Vacations. Kevin McLaughlin, CEO and founder, is a veteran entrepreneur with experience in marketing and product management for high tech products.
Go San Diego Card At A Glance:
• The product is a single, easy-to-carry smartcard used as a ticket for unlimited attraction admissions that eliminates paperwork and coupons.
• Accompanying guidebook lists the included attractions, fun tips and detailed maps, plus information on shops and restaurants that offer exclusive value savings to Card holders.
• 1, 2, 3, 5 and 7-day Cards available
• Key tourist destination points of sale, plus central voucher redemption locations for those traveling on packages.
About Smart Destinations:
Smart Destinations is the premier provider of attraction passes in major U.S. travel destinations.
Smart Destinations offers simplified access to attractions to individuals, couples and families, for one low price. The Guidebook is ready-to-travel and includes fun facts about a destination, access details, and important local numbers. Passes are distributed through major travel services in 25 countries as well as on the Web. Smart Destinations’ passes are the industry’s “trusted companion” for the best a city has to offer at an unbeatable price point.
For more information on program participation, the company and its cards, visit www.GoCardUSA.com and www.ExplorerPass.com or call 800-887-9103.
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©2008 Smart Destinations,
Inc.
800-887-9103,
email Smart Destinations
85 Merrimac Street, Suite 300, Boston, MA 02114
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