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Press Release

Miami Explorer Pass Offers Florida Travelers Flexibility, Value


July 31, 2007 (Miami, FL) – This summer, visitors to Miami have a new way to see the city’s top attractions from Miami Seaquarium to the Island Queen Millionaire’s Row Cruise. The Miami Explorer Pass lets customers choose any three top attractions from a list of nine and visit each one once during a 30 day period.

Miami Explorer Pass is available for sale following the resounding success of the sister product line known as the Go Miami™ Card. The Explorer Pass is the latest addition to a family of attraction passes offered by Smart Destinations, the premier provider of attraction passes in top U.S. travel destinations. The pass is valid for up to 30 days once used at an attraction, so extended stay visitors and locals can also benefit from the flexibility.

"The Miami Explorer Pass offers the excitement of Miami at a significant discount compared to walk-up prices. Bring the family to Miami MetroZoo, take a Miami Duck Tour, or choose one of the other attractions," said Smart Destinations president Cecilia Dahl. “You can even save time by skipping the line at some of Miami’s most visited attractions."

Miami Explorer Pass customers gain admission to some of the city’s most popular attractions, including: Jungle Island, Miami Duck Tours, Miami Seaquarium, Island Queen Millionaire’s Row Cruise, Gator Park Airboat Tours, Bayside Blaster, Viscaya Museum and Gardens, Miami Science Museum, and Miami MetroZoo. In addition to included admissions, Miami Explorer Pass customers receive savings at News Café, Kevin & Caruso’s Magic & Comedy Show, Miami Beach Parasail, Hector Watersports Jetskiing, South Beach Scooters, Segways and Fun Cards and a free VIP Coupon Book to Bayside Marketplace.

The Miami Explorer Pass is available online at www.ExplorerPass.com/miami. Attraction partners appreciate the pass’s customer tracking record, the ease in Smart Destinations’ advanced paperless technology, with ongoing, detailed reports about usage, and automatic and on-time payment.

Smart Destinations At A Glance:

• Launched Go Boston™ Card in 2003, Go San Francisco™ Card in 2004, followed by 8 additional cities in 2005 and 2006.

• More than 1,000 distribution partners and affiliates in over 25 countries, including Virgin Holidays, American Airlines Vacations, Southwest Vacations, The Mark Travel Corporation, National Leisure Group, and major online tour operators such as Expedia, Travelocity, Viator, Orbitz and more.

• Recipient of more than $4.25 M investment from North Hill Ventures, the venture investment arm of Capital One and Zon Capital Partners, a private venture capital firm.

• Cecilia Dahl, President and founder, is an industry veteran of the wholesale travel business, formerly with Collette Vacations. Kevin McLaughlin, CEO and founder, is a veteran entrepreneur with experience in marketing and product management for high tech products.

Miami Explorer Pass At A Glance:

• The product is a single, easy-to-carry smart card used as a ticket for the customer’s choice of admission to any 3 attractions. The pass eliminates the need for paperwork and coupons.

• Pass is valid for 30 days, so customers do not need to rush from attraction to attraction.

• Adult pass retails for $75; child pass costs $59

About Smart Destinations:

Smart Destinations is the premier provider of attraction passes in major U.S. travel destinations. Smart Destinations offers simplified access to attractions to individuals, couples and families, for one low price. The Guidebook is ready-to-travel and includes fun facts about a destination, access details, and important local numbers. Passes are distributed through major travel services in 25 countries as well as on the Web. Smart Destinations’ passes are the industry’s “trusted companion” for the best a city has to offer at an unbeatable price point.

For more information on program participation, the company and its cards, visit www.GoCardUSA.com and www.ExplorerPass.com or call 800-887-9103.


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