Press Release

New Go Toronto Card Helps Vacationers See the Best of Cosmopolitan Toronto and Breathtaking Niagara Falls at a Low, Fixed-Price per Day

Boston, MA. – June 30, 2008

Newest Addition to Go Card Family Extends the Product's Flexibility, Ease and Savings Across International Borders

Smart Destinations Inc., the premier provider of unlimited admission attraction passes in major U.S. travel destinations, today announced the availability of its first international product: the new Go Toronto Card. The Go Toronto Card enables visitors to enjoy the best of Toronto, Niagara Falls and surrounding areas for one low per-day price, which saves vacationers time and money on their visit. With the Go Toronto Card, users can enjoy as many attractions as they want on each day. And with nearly 20 attractions from which to choose, the Go Toronto Card has something for everyone – whether you're traveling with family, an art and culture enthusiast, or an adventure seeker.

"The Go Toronto Card is a great weapon in the arsenal of any savvy traveler looking to get a true taste of this fabulous city without breaking the bank," said Cecilia Dahl, co-founder and president of Smart Destinations. "Canada remains an attractive destination for Americans since the exchange rate is still favorable. The Go Toronto Card provides a further boost in savings, helping people recession-proof their summer travels."

The Go Toronto Card gives travelers unlimited access to participating attractions for a fixed number of calendar days (1, 2 and 3). Much like a theme park pass directed at an entire destination, the Go Toronto Card enables users to set their own maximum savings by visiting as many attractions as they want to during the days that the pass is valid. The more attractions visited, the higher the savings. The average customer saves 30% or more on attraction visits.

The Go Toronto Card comes with a free full-color destination guidebook that offers up to 20% additional savings on shopping and dining. Pass holders also receive VIP preference at some attractions, enabling them to skip the lines and spend more time enjoying their vacations.

For a true taste of Toronto, the Go Toronto Card includes a Hop on Hop Off City Tour with Gray Line, a great way to familiarize yourself with this stunning destination; a Harbor cruise with Mariposa Cruises; Rogers Centre Tour Experience (Home of the Toronto Blue Jays); and Sights on Bikes/Toronto Bike Tours for a different and exciting exploration of the city. There are a series of attractions that are unique to Toronto's rich history and culture, and cannot be experienced anywhere else in the world, such as the Bata Shoe Museum; Gardiner Museum; Textile Museum of Canada; Steam Whistle Brewing – Brewery Tour; Distillery District Walking Tour; Toronto Hippo Tours; half-day Bike Rentals at Segway of Ontario/Distillery District and Natrel Rink at Harbourfront Centre. To complement the Toronto Experience, the Go Toronto Card also features attractions in nearby Niagara Falls. Attractions there include Bird Kingdom; Nightmares Fear Factory; Fallsview Indoor Waterpark; IMAX Niagara and Skylon Tower. Additional attractions beyond Toronto include Reptilia and Treetop Trekking.

Additionally, Go Toronto Card holders enjoy special offers, such as 15% off Niagara Falls Day and Night Tours with Gray Line; 15% savings at Mariposa Cruise two-hour lunch or brunch cruise or three-hour dinner cruise; 20% off Segway Distillery Spin and Tour; 20% off The Second City and 20% off Greg Frewin Theatre: Beyond Belief Magic.

Introductory pricing for the Go Toronto Card (valid through July 31) starts at USD $64.99 for adults and $49.99 for children. For more information, visit www.gotorontocard.com.

About Smart Destinations

Smart Destinations is the premier provider of unlimited admission attraction passes in 15 major North American travel destinations from Oahu to Boston. Smart Destinations' Go Cards and Explorer Passes offer pre-paid access to over 425 museums, attractions and tours for one fixed price, resulting in up to 40% savings off general admissions ticket prices. The combination of savings and convenience has resulted in 94% customer satisfaction as measured by 3rd party research and helped the company rank 78 on the Inc. 500 list of fastest growing companies. Distributed through major travel services in 25 countries as well as on the Web, Smart Destinations' products are a "trusted companion" for the best a destination has to offer at an unbeatable price point. For more information on program participation, the company, and its products, visit www.smartdestinations.com.

Note to Media

For more information on Go Miami Card or Smart Destinations, please contact Erin Mullaney at emullaney@smartdestiantions.com.

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