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PIER 39 Festival Marketplace

PIER 39 Festival Marketplace

Pier 39, San Francisco's Premier Bay Attraction, is a festival marketplace with more than 110 shops, 12 full-service bayview restaurants and numerous fun-filled attractions. Pier 39's two-level design is one of San Francisco's most unique venues, featuring everything from jewelry to imported chocolates. It's fun for everyone.
The Go San Francisco Card is the best choice for maximum savings and flexibility. Your pass includes PIER 39 Festival Marketplace, plus admission to dozens more top attractions.

Getting In

Show your Go San Francisco Card at the Pier 39 California Welcome Center (Level 2) to get your complimentary Pier 39 Fun Pack with dozens of discount offers to shops, restaurants and attractions.


Daily, 9:00 am-7:00 pm


Some stores closed Thanksgiving and Christmas Day. All holiday hours are subject to change without notice.


Beach St. and Embarcadero
California Welcome Center on Level 2, Pier 39
San Francisco, CA 94133

Public Transportation

F-line to PIER 39

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Go San Francisco Card

  • Includes PIER 39 Festival Marketplace.
  • Save up to 55% vs paying at the gate.
  • Choose as you go from 25 San Francisco attractions.